GCSE Media Studies: Coursework

 Summer Project Tasks:


1) Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices?


In the music video "traitor" by Olivia Rodrigo the music video shows her boyfriend with another girl going to the arcade and she witnesses this happening . This shows the idea of cheating.




2)Target Audience: Who is this media product aimed at? Explain how the language, tone, and visual style appeal directly to this target audience.

This piece of media could be aimed at woman mainly as Olivia Rodrigo's main audience is females. However , it can be aimed at anyone going through a breakup or people who have been through the same situation. 


3)Branding / House Style: 

 How does the video make the audience feel like they are part of a fan community? How does it build the artist's brand?

As she makes songs about mainly breakups , her audience who has also gone through the same thing can feel they can relate to Olivia Rodrigo and feel a sense of community. This can help her brand as her audience can build a relationship with the artist and feel connected to her music. 

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