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Introduction to Music Video and BLACKPINK HYLT: Blog task

  1) What are the key conventions of music video? The videos define their identity by contrasting "pink" (soft, elegant, feminine) with "black" (edgy, powerful, fierce). This formula creates a sense of confidence and independence. 2) What is intertextuality? the relationship between texts, especially literary ones. 3) When did music videos first become a major part of the music industry? Music videos became a major, dominant part of the music industry in the early 1980s 4) w hat launched in 1981 and why  were music videos an important part of the music industry in the  1980s and 1990s? MTV launched in 1981, transforming music videos into a dominant cultural force   that defined artist brands and drove global album sales through high-impact visual storytelling. 5) How are music videos distributed and watched in the digital age? Music videos have evolved from simple visual accompaniments to essential storytelling and branding tools that define artist identity and glob...
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Heat Case Study: Blog Task

  1) Look at the  Heat Media Pack . Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'. -Their style section is a aspirational yet affordable weekly fashion edit. -B eauty products to make sure readers spend their hard-earned pennies wisely. -Life Hacks gives readers down-time inspiration by curating the buzziest experiences in travel, food, fitness, wellbeing and homes. 2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Heat says that their readers are always in the know about everything. Also implies that Heat has all the answers to their questions . Heat helps celebrities to talk about their biggest secrets while finding the funny side to it.  3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? Heat  doesn’t just tell you the latest gossi...
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Tatler : Case Study Blog Task

Introduction:   1) Look at the Tatler Media Pack . Go to page 2 : How does the editor introduce the magazine? The editor introduces the magazine by explaining the magazine is targeted for the upper class and they love fashion.  2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? According to Tatler , the print magazine readership features an average age of 42, is 84% female, and is 80% ABC1, with an average household income of £172,000 and 47% based in London and the South East. These demographics depict an affluent, mature, and socially established reader concentrated in the UK's high-society hub. 3) Look at page 6. What do Tatler readers think about fashion? How much do they spend? All Tat...
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Represent NHS Blood & Transplant campaign:

  1) What is an advertising campaign? A series of advertisements that share a singular theme , message or idea. These are used to raise awareness of an issue or of the brand itself. 2) What is the objective of the NHS Represent campaign ?  The objective of the campaign is too spread awareness about needing more black and Asian blood donors. The advert is so it can influence people from ethnic backgrounds to donate blood to help other people needing blood from ethnic backgrounds. 3) What does this advert want people to do once they've seen it (the 'call to action')?  They want people to take action and donate blood to the NHS. 4) Why is the advert called 'Represent'?  To address the lack of black and Asian blood donors whilst celebrating their achievements across British society. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write t...
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OMO advert CSP:

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  1) What year was the advert produced? The OMO advert was produced in 1955 . 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.   Women in the 1950s advertisements were seen to meet strict beauty standards and typical stereotypes. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The style of the text makes it appealing to others seeing the poster. Using sentences like "adds brightness to whiteness" makes the poster memorable and catchy . The text in capital letters in bold makes OMO seem a very confident brand which is implying OMO is superior to other cleaning brands. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The clothing she is wearing is very modest. I...
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Reception theory:

  1) What is the preferred reading of a media text? The interpretation by the producers here the audience accepts the encoded , intended message. 2) What is the oppositional reading of a media? An audience interpretation of a media text that completely rejects the intended , dominant and message of the producer.  3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? portraying them as one - dimensional , antisocial and menacing monsters. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? While the trailer for  Harry Brown  works hard to create a "preferred reading" (that the youths are irredeemable monsters), many young viewers might reject this and construct an  oppositional reading . 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. The  preferred reading  (or dominant reading) is the inten...
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Gender representation in advertising:

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  1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post.   Adverts from the 200s that included women made women look very exposed however in the earlier years for example 1950s the women was dressed very modest. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.   In the adverts it gives the idea that men think they are superior to women.   4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? ...
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