GCSE Media Studies: Coursework
Summer Project Tasks: 1) Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices? In the music video "traitor" by Olivia Rodrigo the music video shows her boyfriend with another girl going to the arcade and she witnesses this happening . This shows the idea of cheating. 2)Target Audience: Who is this media product aimed at? Explain how the language, tone, and visual style appeal directly to this target audience. This piece of media could be aimed at woman mainly as Olivia Rodrigo's main audience is females. However , it can be aimed at anyone going through a breakup or people who have been through the same situation. 3)Branding / House Style: How does the video make the audience feel like they are part of a fan community? How does it build the artis...