Introduction to Music Video and BLACKPINK HYLT: Blog task

 1) What are the key conventions of music video?

The videos define their identity by contrasting "pink" (soft, elegant, feminine) with "black" (edgy, powerful, fierce). This formula creates a sense of confidence and independence.

2) What is intertextuality?

the relationship between texts, especially literary ones.

3) When did music videos first become a major part of the music industry?

Music videos became a major, dominant part of the music industry in the early 1980s

4) what launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV launched in 1981, transforming music videos into a dominant cultural force that defined artist brands and drove global album sales through high-impact visual storytelling.

5) How are music videos distributed and watched in the digital age?

Music videos have evolved from simple visual accompaniments to essential storytelling and branding tools that define artist identity and global cultural moments

BLACKPINK: How You Like That Q's:

Audience:

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK fans are officially known as BLINKS, a portmanteau of the words "black" and "INK". The name was officially revealed on January 17, 2017, and signifies that fans start with Black pink and end with Black pink.

2) What audience pleasures are offered by the music video for How You Like That?

The music video for BLACKPINK's "How You Like That" offers a range of audience pleasures designed to engage both dedicated fans and general viewers through high-budget production, empowering themes, and interactive elements.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

Fans love the Hanbok finale for its cultural pride, Jisoo’s blindfold scene for its deep symbolism, and the visual call backs to previous eras that reward loyal "insider" knowledge.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

BLACKPINK and K-pop demonstrate the globalization of media and music industries by breaking traditional Western-centric charts, leveraging digital platforms for worldwide fan engagement, and creating localized international content. Through multilingual content, diverse members, and massive global tours, they show that high-production, non-English music is now mainstream

5) How are UK-based music videos regulated and what types of content require warnings? 

UK-based music videos are primarily regulated through a voluntary, government-backed pilot scheme involving the British Board of Film Classification (BBFC) and major labels (Sony, Universal, Warner), which assigns ratings (12, 15, or 18) for online platforms like YouTube and Vevo. The BBFC rates content based on dangerous behaviour, drugs, sexual activity, nudity, violence, and bad language