Advertising and marketing: Key conventions - Blog index

Part 1:

1)  What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

-its bright so it appeals to the viewers

-its different from other brands because it has the colours of the rainbow 

-the slogan "taste the rainbow" 

-the logo is 3D , bright and white.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

"taste the rainbow " the slogan is synonymous with the brand , appearing in most of their adverts.


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