lilianaxmedia

  1) What is the preferred reading of a media text? The interpretation by the producers here the audience accepts the encoded , intended message. 2) What is the oppositional reading of a media? An audience interpretation of a media text that completely rejects the intended , dominant and message of the producer.  3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? portraying them as one - dimensional , antisocial and menacing monsters. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? While the trailer for  Harry Brown  works hard to create a "preferred reading" (that the youths are irredeemable monsters), many young viewers might reject this and construct an  oppositional reading . 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. The  preferred reading  (or dominant reading) is the inten...

  1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post.   Adverts from the 200s that included women made women look very exposed however in the earlier years for example 1950s the women was dressed very modest. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.   In the adverts it gives the idea that men think they are superior to women.   4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? ...

Task 1:   1) What is independent cinema and how is it different to Hollywood blockbusters? Independent cinema is when a film is not made in a major studio instead its made in a smaller one. It also means the funding for the show is much lower . 2) What is I, Daniel Blake about? It is about fairness for people who are struggling and need help  but it shows how some people are unfortunate and don't get the support they need. 3) Who directed I, Daniel Blake and why is this important?   Ken Loach was the director of the I , Daniel Blake film. 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. `                        5) What unusual or creative marketing methods were used to get audiences talking about the film? Adverts , billboards and trailers and projected the film title on the Houses Of Pa...

Part 1: 1)   What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. -its bright so it appeals to the viewers -its different from other brands because it has the colours of the rainbow  -the slogan "taste the rainbow"  -the logo is 3D , bright and white. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? "taste the rainbow " the slogan is synonymous with the brand , appearing in most of their a dverts.

1) In the film Black Widow there was many companies involved with the film this is including; Marvel Studios ,Walt Disney, Romanoff Productions. However , there was also other brands which were involved in sponsorships for example BMW. This shows that Black Widow was a very successful film. 2)  Conglomerate ownership means a large company like Disney who owns numerous smaller businesses. This attracts more customers which also means more money ( merchandise ). 3) The age rating for this movie is 13+ this is because there is child exploitation,. significant violence and dark themes. 4) The production budget for this film was  288.5 million $  5) Extensive social media campaigns and influencer collaboration , effectiveness , emphasis on female empowerment,  star power.