Audience effects :

Blog Task 1:

1) Write a definition of a passive audience: 

Tend to accept the media's message at face value, without applying critical thought or personal interpretation.

2) Write a definition of an active audience: 

Audience members use their own personal, social, and cultural backgrounds  to decode and interpret media messages. This means a single media text can have multiple different meanings for different people.

3) Write a definition of the hypodermic needle theory: 

Suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds.

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

Love island , this is because the show sparks immense real time discussion on all social media platforms . This use involves using media to connect with others.















Comments

Post a Comment

Popular posts from this blog

First Blog Task:

First blog task:   1)  Which part of Media are you looking forward to the most? The part of media I am looking forward to the most is, all the research we are going to be doing  and learning deeper into media and how it all works. 2) What knowledge and skills do you hope to learn in Media? I hope to learn the ins and outs of how media works . Also learn about media I  have never heard about before . 3) What grade are you realistically hoping to achieve in Media? Obviously I would like to achieve a grade 9 , but being realistic a grade 7 and above I will be happy with. 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  I use my phone, I-pad and tv all the same amount. But probably my I-pad for watching the most media. 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why? My average screen time a week is 8 hours which I don't think is ...
Read more

Blog Task 3: Adverts / denotation and connotation

Image
Denotation and Connotation: In this Wate r Aid advert , I can see a little boy probably age 8-10 who looks angry / in pain.  The background represents the boy is in a hot country , as it looks like it is in the middle of nowhere. This advert uses all of them ideas; the young aged boy,, the background to make it effective to the viewers seeing the advert.  The phrase in the advert , " Dig toilets Not graves" is represented to the audience that instead of digging graves for people who don't have access to water they should be able to have toilets as a necessity. His facial expressions show he is helpless and in pain, this is effective because it shows the viewers he needs help and donations. The connection between "Dig toilets Not graves" implies that to dig a real working toilets it will help people in a country that dosen't have access to toilets . This will benefit them to not have to dig their own hole to use the toilet which prevents spreading diseases ,...
Read more

Blog Task 5:Mise-en-scene: Stranger Things Analysis

 STRANGER THINGS ANALYSIS: The opening of Stranger Things establishes the setting as , dark , dangerous , and mystery there is allot of pauses throughout the scenes. This suggests that there will be something upcoming which makes the audience have suspense or worry. This has connotations of evil and mystery will be shown throughout this whole show. All the settings shown have been dark , foggy and very empty. This has connotations of something bad happening or someone getting hurt. The actors are placed on bikes in the middle of the night this placement shows hey should not be out in the middle of the night as children. 
Read more