lilianaxmedia

  1) What is an advertising campaign? A series of advertisements that share a singular theme , message or idea. These are used to raise awareness of an issue or of the brand itself. 2) What is the objective of the NHS Represent campaign ?  The objective of the campaign is too spread awareness about needing more black and Asian blood donors. The advert is so it can influence people from ethnic backgrounds to donate blood to help other people needing blood from ethnic backgrounds. 3) What does this advert want people to do once they've seen it (the 'call to action')?  They want people to take action and donate blood to the NHS. 4) Why is the advert called 'Represent'?  To address the lack of black and Asian blood donors whilst celebrating their achievements across British society. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write t...

  1) What year was the advert produced? The OMO advert was produced in 1955 . 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.   Women in the 1950s advertisements were seen to meet strict beauty standards and typical stereotypes. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The style of the text makes it appealing to others seeing the poster. Using sentences like "adds brightness to whiteness" makes the poster memorable and catchy . The text in capital letters in bold makes OMO seem a very confident brand which is implying OMO is superior to other cleaning brands. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The clothing she is wearing is very modest. I...